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Marketing that Works with Jordan Manfredi Webinar

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Jordan Manfredi, MBA joins us from Purdue University Calumet, where she spent two years as a continuing lecturer in equine business management, marketing, promotion and sales within their School of Business. Currently, Jordan is the president of Big Red Advisory Group, an equine consulting group whose clients include Intrepid International, a global equine product distributor and Horse Tack Co., a leading e-commerce retailer. Furthermore, Jordan teaches equine business management at LIU-Post in Long Island, New York. Jordan, an avid hunter/jumper rider of 26 years has consulted for various national and international equine companies and has presented at several trade shows and conferences, including the United States Pony Club National Meeting and Hoosier Horse Expo.

Marketing that Works! – Classroom – Saturday 1:30 p.m. 

Tired of marketing tactics that don't produce ROI? Are you throwing away valuable marketing dollars? Are you looking to grow your business but not sure how? Well then, let's go back to the basics to create a plan that works. This seminar will teach you how to: Outline and intimately understand your target market; develop a SWOT analysis that highlights your Strengths, Weaknesses, Opportunities and Threats; create SMARTS goals that are Specific, Measurable, Attainable, Realistic, Timely and Sustainable; measure success and ROI; and implement tried and true marketing tactics that won't break the bank. We will also brainstorm marketing ideas and share success stories. Furthermore, you will be given the opportunity to start a marketing plan and to discuss one on one any marketing questions you may have.

- See more at: http://cha-ahse.org/store/pages/318/2015_CHA_International_Conference_Speakers.html#sthash.r0Ft514T.dpuf

Jordan Manfredi, MBA joins us from Purdue University Calumet, where she spent two years as a continuing lecturer in equine business management, marketing, promotion and sales within their School of Business. Currently, Jordan is the president of Big Red Advisory Group, an equine consulting group whose clients include Intrepid International, a global equine product distributor and Horse Tack Co., a leading e-commerce retailer. Furthermore, Jordan teaches equine business management at LIU-Post in Long Island, New York. Jordan, an avid hunter/jumper rider of 26 years has consulted for various national and international equine companies and has presented at several trade shows and conferences, including the United States Pony Club National Meeting and Hoosier Horse Expo.

Marketing that Works! – Classroom – Saturday 1:30 p.m. 

Tired of marketing tactics that don't produce ROI? Are you throwing away valuable marketing dollars? Are you looking to grow your business but not sure how? Well then, let's go back to the basics to create a plan that works. This seminar will teach you how to: Outline and intimately understand your target market; develop a SWOT analysis that highlights your Strengths, Weaknesses, Opportunities and Threats; create SMARTS goals that are Specific, Measurable, Attainable, Realistic, Timely and Sustainable; measure success and ROI; and implement tried and true marketing tactics that won't break the bank. We will also brainstorm marketing ideas and share success stories. Furthermore, you will be given the opportunity to start a marketing plan and to discuss one on one any marketing questions you may have.

- See more at: http://cha-ahse.org/store/pages/318/2015_CHA_International_Conference_Speakers.html#sthash.r0Ft514T.dpuf

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